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Pani Water

Pani Water
Creative Direction
Visual Identity
Apr 2023
Pani Water engaged with us in collaboration with Joseph Berry to rebrand their new company. Our task was to formulate a brand strategy, and creative direction, and design a website to establish Pani as the leading water filtration system in the US.



Our team developed a brand identity and strategy centered on the primary needs of customers when purchasing a water filtration system: wellness, functionality, and innovation. These three pillars were translated into their three main offerings: Purifying it, Infusing it, and Enjoying it. All three are connected to Pani's product capability to filter water from impurities and utilize their flavored pods to make drinking more enjoyable and healthy.
The outcome was an inviting brand and website centered around three pillars: wellness, functionality, and innovation. Following the creative direction for their website design and asset production, Pani has positioned itself in the market as a modern, technology-driven water filtration system that is both healthy and easy to use.
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